Garry Sloan

In the Covid -19 world sports sponsorship has taken a pounding with a 23% contraction in the European sponsorship market. New research from the European Sponsorship Association and Nielsen Sport found the total value of Europe’s sponsorship market shrunk from a record €30.69bn in 2019 to €23.63bn in 2020 – Continue Reading

The 2021 season gets underway with a cracker but with it, all the uncertainty off the track in the Covid-19 world remains. Liberty Media may well have had a rebrand introducing a new logo and F1 theme written by Hollywood composer Bryan Tyler, but it can’t gloss over the hard Continue Reading

Back in August 2020, the F1 world learned that the historic and much-loved Williams team had been sold to American private investment company Dorilton Capital for £135m thus ending Sir Frank Williams 43 years at the helm. Williams had been struggling for some time, the pandemic and loss of title Continue Reading

With the updated launch of F1 TV in 85 counties for the 2021 season recently announced the bidding war for F1’s content begins to take shape. Liberty Media’s long-term strategy is F1 TV which it hopes will provide a cash cow and justify its investment in F1. Liberty became involved Continue Reading

As Red Bull announces the formation of Red Bull Powertrains limited is all well in the Red Bull camp? Well on the engine front Helmet Marko summed it up when he told reporters in a video call, “the establishment of Red Bull Powertrains Limited is a bold move by Red Continue Reading

As the dust settles on the Lewis Hamilton contract pantomime it is worth remembering there was a delay in the resigning of Toto Wolff as Team Principal and CEO. The 3-year deal signed in December no doubt helped the Hamilton negotiations but what about Wolff’s long-term future. Wolff has become one Continue Reading

As F1 digests the arrival of the Mazepin family the question remains, who is Dmitry Mazepin? Mazepin is often described as a Russian oligarch born in Belarus who made his fortune in the Russian chemical and fertilizer industries through his ownership of Uralchem and potash fertilizer company Uralkali. These positions Continue Reading

So as speculation fills the vacuum that is Lewis Hamilton’s contract negotiations there may be one factor that has been overlooked. 2020 was the year Lewis decided to take a very vocal and public stand on social justice with his involvement in the Black Lives Matter movement. After organising the Continue Reading

As the world of F1 awaits news of Lewis Hamilton’s contract signing speculation mounts over his alleged pay demands which has inevitably led to debates over driver’s salaries. When F1 finance monitor Business Book GPpublished their 2020 report of driver salaries it mirrored the championship with front runners, a midfield, Continue Reading

F1’s troubles in Brazil continued with the announcement that the new deal to host the Brazilian race at the Interlagos circuit had been according to Brazilian newspaper Folha de S. Paulo suspended by a judge.  The deal in question was not Liberty Media’s contract with the new promoter MC Brazil Motorsport but Continue Reading